Oribe haircare was launched in 2008 by Daniel Kaner and two other partners one of them is the legendary Oribe Canales. They saw an opportunity in the professional haircare field to create a brand that offers special products that are unique because most of the beauty care brands do not offer what Oribe offers. The brand blends artistry and performance of styling knowledge from the top of the salon world to create a new class in hair care. The brand was the first to use a fine fragrance in its hair products so they cooperated with Côte d’Azur a famous 19th-century perfume house. The founders worked with advanced labs and specialty collaborators around the world to create custom formulations that exceeded anything in the market. Each product is tested carefully backstage and on set to ensure that the products are high quality and safe to use. All the products are cruelty-free, gluten-free, color and keratin treatment safe, and formulated without sodium chloride and parabens